Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies by Jim Stengel
5kus4wib3 Download and read online Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies book by Jim Stengel in PDF, ePUB, Mobi, Kindle, and other supported formats on any devices.
Title: Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies
Author: Jim Stengel
Synopsis: Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad.Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.